- Natural Growth & Retention™
- AKA "Doesn't Get Much 'Butter' Than This"
- Timeless Length & Lasting Retention
- No Mineral Oil
- No Petrolatum
- No Paraben
- Add Shine & Luster
- Nourishes & Lengthens
- Minimize Breakage & Adds Shine
- Softens, Moisturizes & Nourishes
- Beauty. Heal. Science
THE ALPHA DAILY HAIR DRESSING is a healthy hair necessity for the entire family. Packed with the perfect botanical blend to give your hair nourishment and the ultimate shine. This daily hair dressing has the ability to deeply penetrate the hair shaft while leaving your hair soft and rejuvenated. Part of the FIRST collection formulated for optimum length and retention.